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Pride Month Feature: Whermie Q&A with Erica DeLoach of Folx of Cannabis

 Hi I’m Jhermie, aka Whermie, a 21-year-old model and cannabis content creator based in Los Angeles CA. As a minority working in a straight, white, and male-dominated industry, I feel that increased visibility and representation of LGBTQ+ community members is how we can continue to create career opportunities for others like me in the cannabis industry. However, when companies do this only for the purpose of profit, it can negatively impact the meaning of this celebratory month. With the rise in popularity of rainbow-themed marketing tactics during June, aka Pride Month, it can be difficult to differentiate between brands that truly care about making their audience feel represented and celebrated, and those that are only, rainbow washing. According to a...

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